One of the main public health challenges today is the attractiveness of tobacco, nicotine and related products, especially to a young audience, writes WHO on its website . The industry is constantly trying to find ways to make these products appealing, adding flavors and other agents that change their smell, taste or appearance.
The goal of the 2025 campaign is, among other things, to increase public awareness, propose measures that make the products less appealing, and reduce demand.
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