The proposal, which South Korea brought to COP 10 in Panama, aims to align regulations for international streaming services with the country’s anti-smoking campaign. The campaign includes media regulations, taxation and education initiatives and has been successful, according to The Statesman . The proportion of adult smokers in South Korea has dropped from 35,1 percent in 1998 to 17,7 percent in 2022.
According to a report by the Korea Health Promotion Institute, 87,5 percent of the 14 most popular dramas on seven streaming platforms show tobacco products or have scenes involving smoking.
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